{
 "slug": "where-do-you-land",
 "title": "Where do you land?",
 "subtitle": "Wardley maps, shown before they are named, and the three centres of gravity: explorer, villager, town planner. 14 panels.",
 "status": "draft",
 "book_version": "v1.0.0 (the second edition does not exist yet)",
 "by": "gen-z.journalist, 18 October 2026, from Dinis's memo on Wardley maps",
 "quote_source": "admin/content/articles/08__where-do-you-land.md",
 "rule": "Every line the Guide says, and every quote card, is Dinis's words from the article 'Where do you land?', word for word; the build checks it. The map of Zara's first job is the storyboard's illustration, not Dinis's.",
 "scenes": [
  {
   "kind": "cover",
   "title": "Where do you land?",
   "subtitle": "Maps first, names later; then the three kinds of people who build things.",
   "cast": [
    {
     "who": "zara",
     "pose": "wave",
     "mood": "happy"
    },
    {
     "who": "priya",
     "pose": "stand",
     "mood": "happy"
    },
    {
     "who": "tomas",
     "pose": "stand",
     "mood": "thinking"
    },
    {
     "who": "guide",
     "pose": "point",
     "mood": "happy"
    }
   ],
   "note": "The badges by the names are the three centres of gravity: compass, house, grid. Black and white, because the book will be.",
   "source": "Where do you land?"
  },
  {
   "kind": "map",
   "caption": "A map of what Zara's first job depends on. (We have not named it yet.)",
   "map": {
    "axis": "plain",
    "nodes": [
     {
      "id": "zara",
      "label": "Zara",
      "x": 0.6,
      "y": 0.0,
      "anchor": true
     },
     {
      "id": "job",
      "label": "a first job",
      "x": 0.52,
      "y": 0.15
     },
     {
      "id": "portfolio",
      "label": "work people can see",
      "x": 0.33,
      "y": 0.34
     },
     {
      "id": "cv",
      "label": "a CV",
      "x": 0.86,
      "y": 0.3
     },
     {
      "id": "workflow",
      "label": "her agentic workflow",
      "x": 0.16,
      "y": 0.55,
      "highlight": true
     },
     {
      "id": "site",
      "label": "a website",
      "x": 0.66,
      "y": 0.52
     },
     {
      "id": "models",
      "label": "AI models",
      "x": 0.56,
      "y": 0.74
     },
     {
      "id": "cloud",
      "label": "cloud",
      "x": 0.84,
      "y": 0.8
     },
     {
      "id": "power",
      "label": "electricity",
      "x": 0.93,
      "y": 0.97
     }
    ],
    "links": [
     [
      "zara",
      "job"
     ],
     [
      "job",
      "portfolio"
     ],
     [
      "job",
      "cv"
     ],
     [
      "portfolio",
      "workflow"
     ],
     [
      "portfolio",
      "site"
     ],
     [
      "workflow",
      "models"
     ],
     [
      "site",
      "cloud"
     ],
     [
      "models",
      "cloud"
     ],
     [
      "cloud",
      "power"
     ]
    ]
   },
   "note": "Shown before it is named: the user and the need at the top, what serves it below, ordered from what she sees to what she never sees, and placed from brand new to everywhere.",
   "source": "Where do you land?, Maps everywhere"
  },
  {
   "kind": "scene",
   "setting": "none",
   "caption": "How a map starts",
   "props": [
    {
     "kind": "board",
     "x": 0.62,
     "y": 720,
     "lines": [
      "1. who is the user?",
      "2. what do they need?",
      "3. what serves that need?",
      "4. how evolved is each part?"
     ]
    }
   ],
   "cast": [
    {
     "who": "guide",
     "x": 0.18,
     "pose": "point",
     "mood": "happy",
     "says": "You start with the user needs"
    }
   ],
   "note": "The method in four lines on the board; the board is the storyboard's, the Guide's line is Dinis's.",
   "source": "Where do you land?, Maps everywhere"
  },
  {
   "kind": "map",
   "caption": "The same map, with its names. And everything moves.",
   "map": {
    "axis": "wardley",
    "nodes": [
     {
      "id": "zara",
      "label": "Zara",
      "x": 0.6,
      "y": 0.0,
      "anchor": true
     },
     {
      "id": "job",
      "label": "a first job",
      "x": 0.52,
      "y": 0.15
     },
     {
      "id": "portfolio",
      "label": "work people can see",
      "x": 0.33,
      "y": 0.34
     },
     {
      "id": "cv",
      "label": "a CV",
      "x": 0.86,
      "y": 0.3
     },
     {
      "id": "workflow",
      "label": "her agentic workflow",
      "x": 0.16,
      "y": 0.55,
      "highlight": true
     },
     {
      "id": "site",
      "label": "a website",
      "x": 0.66,
      "y": 0.52
     },
     {
      "id": "models",
      "label": "AI models",
      "x": 0.56,
      "y": 0.74
     },
     {
      "id": "cloud",
      "label": "cloud",
      "x": 0.84,
      "y": 0.8
     },
     {
      "id": "power",
      "label": "electricity",
      "x": 0.93,
      "y": 0.97
     }
    ],
    "links": [
     [
      "zara",
      "job"
     ],
     [
      "job",
      "portfolio"
     ],
     [
      "job",
      "cv"
     ],
     [
      "portfolio",
      "workflow"
     ],
     [
      "portfolio",
      "site"
     ],
     [
      "workflow",
      "models"
     ],
     [
      "site",
      "cloud"
     ],
     [
      "models",
      "cloud"
     ],
     [
      "cloud",
      "power"
     ]
    ],
    "moves": [
     {
      "from": "workflow",
      "to": 0.42,
      "label": "everything moves"
     },
     {
      "from": "models",
      "to": 0.82,
      "label": "being commoditised"
     }
    ]
   },
   "note": "Now the axis has Wardley's stages. Her agentic workflow is in genesis today, moving to custom built; the models are a product, being commoditised.",
   "source": "Where do you land?, Maps everywhere"
  },
  {
   "kind": "evidence",
   "setting": "none",
   "caption": "Why I love it",
   "cast": [
    {
     "who": "guide",
     "x": 0.2,
     "pose": "stand",
     "mood": "happy"
    }
   ],
   "evidence": {
    "quote": "Wardley Maps gives me inner peace (allowed me to understand why things happen)",
    "source": "The eleventh shift in Dinis's talk 'Why Wardley Maps changed how I think', Open Security Summit"
   },
   "note": "The zen Dinis describes: understanding the landscape.",
   "source": "Where do you land?, Maps everywhere"
  },
  {
   "kind": "scene",
   "setting": "none",
   "caption": "Not just activities",
   "props": [
    {
     "kind": "board",
     "x": 0.62,
     "y": 740,
     "lines": [
      "content: confidential to CC0",
      "software: proprietary to public domain",
      "backups: never to real time",
      "data: raw text to map"
     ]
    }
   ],
   "cast": [
    {
     "who": "guide",
     "x": 0.18,
     "pose": "point",
     "mood": "determined",
     "says": "evolution is everywhere"
    }
   ],
   "note": "Four of the rows Dinis added to Wardley's table, shortened to fit the board; the full table is in the article.",
   "source": "Where do you land?, The four stages are not only for activities"
  },
  {
   "kind": "spectrum",
   "setting": "none",
   "caption": "Where do you fit?",
   "stops": [
    {
     "label": "Explorer",
     "note": "bursting with ideas",
     "colour": "#fde68a",
     "badge": "explorer"
    },
    {
     "label": "Villager",
     "note": "loves the user, ships it",
     "colour": "#bbf7d0",
     "badge": "villager"
    },
    {
     "label": "Town planner",
     "note": "the details, at scale",
     "colour": "#bfdbfe",
     "badge": "town-planner"
    }
   ],
   "cast": [
    {
     "who": "zara",
     "x": 0.18,
     "pose": "wave",
     "mood": "happy"
    },
    {
     "who": "priya",
     "x": 0.5,
     "pose": "stand",
     "mood": "happy"
    },
    {
     "who": "tomas",
     "x": 0.82,
     "pose": "stand",
     "mood": "thinking",
     "flip": true
    }
   ],
   "note": "Wardley's three, as personalities: the reader's first question about themselves.",
   "source": "Where do you land?, Where do you fit?"
  },
  {
   "kind": "scene",
   "setting": "none",
   "caption": "The explorer",
   "props": [
    {
     "kind": "laptop",
     "x": 0.42,
     "y": 700
    },
    {
     "kind": "desk",
     "x": 0.42,
     "y": 712
    }
   ],
   "cast": [
    {
     "who": "zara",
     "x": 0.2,
     "pose": "arms-up",
     "mood": "happy",
     "says": "It works! Right, that's boring now. Next."
    },
    {
     "who": "guide",
     "x": 0.8,
     "pose": "point",
     "mood": "happy",
     "flip": true,
     "says": "Failure is just an experiment, something you learn from.",
     "max": 22
    }
   ],
   "note": "Ideas, experiments, the Lego bricks rather than the Lego; change is natural.",
   "source": "Where do you land?, The explorer"
  },
  {
   "kind": "scene",
   "setting": "office",
   "caption": "The villager",
   "props": [
    {
     "kind": "laptop",
     "x": 0.42,
     "y": 700
    },
    {
     "kind": "desk",
     "x": 0.42,
     "y": 712
    }
   ],
   "cast": [
    {
     "who": "priya",
     "x": 0.2,
     "pose": "point",
     "mood": "determined",
     "says": "Does it make my team's day easier? Then ship it."
    },
    {
     "who": "guide",
     "x": 0.8,
     "pose": "stand",
     "mood": "happy",
     "flip": true,
     "says": "The first version just has to work. The second version has to be designed.",
     "max": 22
    }
   ],
   "note": "In the middle of the user's problem; packaging, shipping, simplicity, design.",
   "source": "Where do you land?, The villager"
  },
  {
   "kind": "scene",
   "setting": "none",
   "caption": "The town planner",
   "props": [
    {
     "kind": "laptop",
     "x": 0.42,
     "y": 700
    },
    {
     "kind": "desk",
     "x": 0.42,
     "y": 712
    }
   ],
   "cast": [
    {
     "who": "tomas",
     "x": 0.2,
     "pose": "point",
     "mood": "happy",
     "says": "Found it. One missing comma."
    },
    {
     "who": "guide",
     "x": 0.8,
     "pose": "stand",
     "mood": "happy",
     "flip": true,
     "says": "boring is good"
    }
   ],
   "note": "Attention to detail, marginal gains, scale; Dinis's friend's phrase.",
   "source": "Where do you land?, The town planner"
  },
  {
   "kind": "punchline",
   "setting": "none",
   "punchline": "they know they have done their job right when nothing goes wrong",
   "cast": [
    {
     "who": "tomas",
     "x": 0.18,
     "pose": "stand",
     "mood": "determined"
    }
   ],
   "note": "The town planner's invisibility, in Dinis's words.",
   "source": "Where do you land?, The town planner"
  },
  {
   "kind": "scene",
   "setting": "none",
   "caption": "A centre of gravity, not a box",
   "cast": [
    {
     "who": "zara",
     "x": 0.14,
     "pose": "think",
     "mood": "thinking"
    },
    {
     "who": "priya",
     "x": 0.36,
     "pose": "think",
     "mood": "thinking"
    },
    {
     "who": "tomas",
     "x": 0.58,
     "pose": "think",
     "mood": "thinking"
    },
    {
     "who": "guide",
     "x": 0.84,
     "pose": "point",
     "mood": "happy",
     "flip": true,
     "says": "what makes you lose sense of time?"
    }
   ],
   "note": "Some people play at several levels; the centre moves over a career; the test is where time flies.",
   "source": "Where do you land?, Where do you fit?"
  },
  {
   "kind": "scene",
   "setting": "classroom",
   "caption": "Different skills, different learning paths",
   "cast": [
    {
     "who": "zara",
     "x": 0.18,
     "pose": "point",
     "mood": "happy",
     "says": "Teach me to prototype."
    },
    {
     "who": "priya",
     "x": 0.5,
     "pose": "point",
     "mood": "happy",
     "says": "Teach me to ship."
    },
    {
     "who": "tomas",
     "x": 0.82,
     "pose": "point",
     "mood": "happy",
     "says": "Teach me to test.",
     "flip": true
    }
   ],
   "note": "All three are brilliant; they should be learning different things. The editor drafts a learning path for each.",
   "source": "Where do you land?, A centre of gravity, not a box"
  },
  {
   "kind": "punchline",
   "setting": "none",
   "punchline": "Where is your centre of gravity?",
   "caption": "The question the book asks early, and keeps asking",
   "cast": [
    {
     "who": "zara",
     "x": 0.12,
     "pose": "wave",
     "mood": "happy"
    },
    {
     "who": "priya",
     "x": 0.27,
     "pose": "stand",
     "mood": "happy"
    },
    {
     "who": "tomas",
     "x": 0.42,
     "pose": "stand",
     "mood": "happy"
    }
   ],
   "note": "Every part of the book will carry a badge; the reader learns to see which ones are theirs.",
   "source": "Where do you land?"
  }
 ]
}